Why LeBron James’s foundation has pledged $41 million to send Ohio kids to college


Alyson Shontell, Business Insider’s US editor-in-chief, recently sat down with LeBron James.

The LeBron James Family Foundation (LJFF) has pledged to provide students in James’ hometown of Akron, Ohio with full scholarships to the University of Akron when they graduate high school.

The LJFF targets children in 3rd grade, because research has shown students that age become most at risk for dropping out of school later in life. The third graders are given mentorship throughout the rest of their schooling; so far more than 1,100 students have been mentored by the program since it was created six years ago.

When the third graders reach their senior year, if they’ve maintained a 3.0 GPA, they’ll be offered 4-years of college tuition to the University of Akron, paid for by LJFF. There is no timetable on this pledge, and with more than 1,000 students currently on track to receive the scholarship, James’ foundation could be spending more than million to help the students receive college degrees. The LJFF also helps parents who never received high school diplomas get their GEDs.


Follow BI Video on Twitter: http://bit.ly/1oS68Zs
Follow BI on Facebook: http://bit.ly/1W9Lk0n
Read more: http://www.businessinsider.com/


Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.