Local Video Marketing | Welcome Social Media TV – Small business video marketing tips, Nottingham, Nottinghamshire.
If you’re not using video marketing for your local business, you’re missing out on a huge market opportunity. It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch. When you post an online marketing video on your business website, there is a great chance that you will engage with customers specifically looking for your services. But you may ask, is video and video marketing really possible for your business? The answer is – absolutely YES!
Americans now own four digital devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices.
59% of viewers will watch a video to completion that is less than one minute.
Internet user spends 88% more time on a website with video.
There are numerous types of videos and many ways to produce these. They can be as complex and costly as producing a professional commercial video campaign for the Superbowl or as simple as using a smartphone camera.
Essentially, a video is worthless unless it is consistent with your overall business objectives. Make sure that you understand how you will measure the success of your local video marketing campaign – have goals in mind and whenever possible benchmark your campaign – before, during and after.
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