My name is Michael Wheaton, and I run a Facebook Marketing Company that works ONLY with Dentists called Exploiting Words | Facebook Marketing For Dentists.
If you’re watching this video, it means you’re interested in learning more about how we help Dentists just like you get new patients using Facebook Video Ads.
In today’s marketing climate Facebook Video Ads have become one of the most effective marketing tools to reach new customers. I want to show you exactly how we use Facebook Video Ads to zero in and target new customers and get them to become long-term patients.
Choosing the right campaign to run. One of our most successful Facebook Video Marketing Campaigns is targeting Brides-To-Be with a FREE Teeth Whitening Offer.
Why Brides-To-Be you ask? First of all, it’s an “Evergreen” niche. That means it is an ongoing niche. There are always new brides continuously entering the marketplace. As a result, it is a campaign that can be run month after month all year long.
Second. Targeting Brides-To-Be with a FREE Teeth Whitening Offer is effective because every bride wants to look her best on her big day for her wedding pictures.
Third. During your first teeth whitening exam you’re going to find other dental issues that will require the Bride-To-Be to come back to your office for future visits.
These visits will include procedures such as teeth cleanings every six months, filling replacements, cavity repairs, braces, root canals, crowns, and more.
Additionally, Brides-To-Be soon become mothers-to-be which translate into mom, dad, with children in tow becoming long-term dental care patients. This is why the Bride-To-Be niche is one of the best niches to focus on. It has built-in longevity and family expansion of Dental Services for long-term dental care.
Setting up YOUR Video Ad:
We create a Facebook Video Ad with YOUR logo and office location embedded inside the video that targets new Brides-To-Be in YOUR city.
When the targeted Bride-To-Be clicks on the Facebook Video Ad for more information, they are taken directly to a video landing page created specifically to give away this offer. Your landing page would also have your logo and location information embedded in it.
When they sign up for the FREE Teeth Whitening Offer, the Bride-To-Be will receive an email and an SMS text message with instructions to call your office.
Additionally, the Thank You Page will also provide the same information.
When the Bride-To-Be calls your office to schedule their FREE Teeth Whitening appointment the receptionist will hear a message that tells them the phone call is coming from our Facebook Video Ad.
That way you will be able to track the effectiveness of what we’re doing. We never make you guess.
Additionally, the Bride-To-Be will have a code word such as “Bridal” to say to your receptionist to further confirm they are responding to our ad.
On average, we send 10-20 new patients to a Dental Office a month running this FREE Teeth Whitening Campaign.
A big concern you may have is providing a service for free. I understand your concern. However, we have worked with many Dentists and found that the amount of income generated from the Lifetime Value of each patient is 10-20x what the Teeth Whitening Session cost the office.
The return on your investment far outweighs the cost. On top of that, the majority of the initial hands-on procedure is performed by the dental assistants which frees up the Dentist to attend to other patients.
One last thing. As of today, we are offering this Brides-To-Be Dental Campaign as a FREE Trial Offer! We have waived ALL Setup and Monthly Service FEES. All you have to cover are the Facebook Ad Spend cost which is 0 for the duration of the FREE Trial (approximately three weeks).
This FREE Trial Offer is an opportunity to take your Dental Practice to the next level with MINIMAL risk.
If you are interested in learning more or have questions, just click the link below and schedule a conference call at your convenience. I will personally answer all your questions and welcome you to the team if you choose to join us.
I’m looking forward to chatting with you! Please complete the form below to schedule your conference call NOW!